15 ani de când coacem cu vino-ncoace I think it’s safe to say that when it comes to Romanians and queues, there’s enough material there for a few therapy sessions. And maybe we could use one too, since we built LUCA’s anniversary campaign on an insight that forces you to tiptoe across a minefield: for 15 years, people have been standing in […] Read more »
Stiu ai tai ce stiu Going on a with a travel agency is something only old people do. Or so we are lead to believe. In our first campaign for Paralela 45, one of the oldest and most reliable travel agencies in Romania, we want to dispel the myth that DIY vacations are better than those commissioned through a Tour […] Read more »
Your hair, your light. New Repairing Hair Care Ritual Sabon’s new Repairing Hair Care Ritual sparked a global campaign and a bold creative shift for us. Stepping beyond our comfort zone, we embraced a sensorial, poetic language to tell a universal story of beauty, care, and inner radiance. This wasn’t just about hair, but about revealing the light within. So our challenge was to […] Read more »
Stup | Vrei sa incepi o afacere, dar nu se impaca Zisul cu Facutul? The road to entrepreneurship is paved with good intentions. So many ideas start with great enthusiasm only to end up buried in folders named “bizplan2025”. That’s because Saying & Doing don’t always make a great team, mainly because the phrase “it’s easier said that done” still hits home. BT STUP has a way to put an […] Read more »
Între Before & After sunteti tu si Kindora We’re all used to seeing those striking “Before & After” shots. But no one talks about what happens in between: the struggle, the doubt, the daily effort that doesn’t show up on the scale or in the mirror. Kindora gave us the chance to flip the transformation narrative, spotlighting the invisible part of the journey. […] Read more »
Da o gheara ca o fiara cu Sensei Mizil We dove deep into the wild world of betting and discovered something hilarious yet true: players approach gambling in three distinct ways—using their heads, following their hearts, or going all-in with pure “crotch wisdom”. We saw that winning isn’t just about luck—it’s about mastering balance. Here’s where Sensei Mizil steps in with his signature TigerClaw […] Read more »
BT Mic, Cel mai mare fan al afacerii tale. Dupa mama ta. BT Mic is the financing platform for entrepreneurs who own small and medium-sized businesses in Romania. Through BT Mic, they can access loans to help with equipment purchases, hiring staff, and many other needs of a growing business. As a follow-up to last year’s campaign, “BT Mic – your biggest fan since day one,” we […] Read more »
25 de ani de găsiri imobiliare Imobiliare.ro, the leading platform for real estate search in Romania, asked us to do a campaign that celebrates their trusted status and their ongoing effort to be at the top of mind for users, for up to 25 years. As a result, we came to the conclusion that finding is more important than searching, so […] Read more »
Carduri de ieșit din casă We transformed Up România’s benefits into sources of inspiration and adventure, presenting each card as a door to new possibilities and experiences. From savoring meals to immersing in culture, exploring the world or surprising your loved ones, every card unlocks unforgettable moments. Because life begins the moment you step outside. Read more »
