Entrepreneurship is tough: late suppliers, tight deadlines, unexpected costs. Just when you think you’re out of steam, BT Mic is here with the boost you need.
Funny. Relatable. 100% entrepreneur-approved.
Because every small business has big courage — and we’re here to keep it going.
BT Mic – When you can’t anymore, you can a little more.
A retro-inspired campaign with catchy rhymes, nostalgic harmonies, and a quartet tune you can’t get out of your head.Created for Puiul de Crăiești, the campaign turns a simple shopping moment into a memorable shelf-side reminder: when you want healthy chicken, you know exactly what to choose. At the heart of the story is the product […]
In the middle of winter, when gardens sleep and color feels distant, we were asked to bring spring to life. Not just visually, but emotionally—to capture that first, delicate moment when light returns and everything begins again. At the same time, the products needed to feel elevated, almost monumental, without losing their intimacy. So we […]
Our work usually speaks for itself, but we decided to turn the volume up. We’re an independent creative agency with a twist: everything you see in this reel was ideated and produced entirely in-house. No hand-offs, no lost-in-translation moments, and no external production lag.From the first spark to the final export, it’s all us. Check […]
Money talk can feel exposing, unflattering, or even a little braggy, which is why it still sits in the taboo zone, despite the fact that people’s honest takes on the financial game can be surprisingly helpful and inspiring. So to give our guests a fun yet safe space to open up about their relationship with […]
Our national campaign for Touched Romania sheds light on the rising cases of domestic violence against women and children. Five real stories were brought to life by five directors, capturing the journey from abuse to independence. Beyond awareness, it’s a call for empathy, protection, and lasting change. For over 20 years, Touched România has provided […]
OTTER Black Friday turns into a comedy duel between cashflow and the art of sales, with Maria Popovici and Anca Dinicu stepping into the ring. Sharp jokes, real retail tension, and the beautifully chaotic truth of selling at full speed—because behind every discount is a battle between numbers and nerves.
It takes guts to start a business, we know. But guts alone won’t write your business plan. This campaign for BT STUP celebrates brave entrepreneurs and reminds them that while courage deserves its share of applause, when you’re stuck, you need direction, community, the right tools, and maybe even specialized advice, every now and then.
0 views·1 hour ago The bank where numbers come second It’s easy to forget that banking should be about people, and not about numbers. So to tackle Banca Transilvania’s job recruitment brief we thought it was time for a punchy reminder. And let’s just say behind their cheerful exterior, the numbers weren’t very happy about […]
We believe this kind of series—exploring humorous landlord archetypes we’ve all encountered while hunting for a rental—could easily go on forever, because everyone has run into at least one of these characters. But we limited ourselves to six of the most comedically promising ones. We had a blast with the actors finding the right voices […]
I think it’s safe to say that when it comes to Romanians and queues, there’s enough material there for a few therapy sessions. And maybe we could use one too, since we built LUCA’s anniversary campaign on an insight that forces you to tiptoe across a minefield: for 15 years, people have been standing in […]